Re-Purposing Your Blog Posts: Why Evergreen Content Matters
Creating quality content takes time, and effectively sharing, growing, and using that same content in creative ways with intention takes strategy. However, amplifying your existing content will ultimately save you time and still reach the audience you want to. In this hands-on workshop, you’ll be guided (with templates and worksheets) on how to use evergreen, pre-existing content in a variety of ways (some unexpected) and how to transform any of your blog posts (including new ones) into multiple content touch points to reach your audience on social media, in your newsletters, and in future blog posts. The ideas learned, and the templates used, can be replicated over and over again in the future. When attending, please have access to one or two of your existing blog posts (think about ones you have written and loved, best performers, etc) to use in the exercise. A printed copy of your blog post would be easiest.
Rebecca Stanisic is a writer, speaker, and digital content creator. She’s been blogging on her website, A Little Bit of Momsense, since 2009 and for almost as many years has helped fellow bloggers and small business owners create and curate relevant, intentional digital content that converts for their own businesses. She’s the proud mom to two, living in Ottawa, and is fueled by fiction and coffee.