Preserve Panel: Integrity & Influencers: Building Local Partnerships

Atlantic Canada has a unique economy filled with businesses of every size and scale. Likewise, the landscape of influencers and bloggers throughout the Maritmes offers an abundance of individuals who are talented and well-poised to create partnerships with local businesses that can be fruitful and beneficial for all parties.

This panel will feature a discussion on how to build profitable, worthwhile, and fun partnerships, starting here in our own communities.

Meet the Panelists:

Peter Moorhouse

A reformed Ontarian who’s called Halifax home since 2003, Peter Moorhouse is president and CEO for Atlantic Canada’s BBB. His previous career encompassed recruitment, employee engagement and corporate culture development, and economic and workforce development at the local and regional level. He has served on numerous volunteer boards across the region, including Easter Seals, Junior Achievement, and the Atlantic Chamber of Commerce, and in his role as founding chair of Fusion Halifax. He is passionate about ethics in business, for ‘doing the right thing’, and helping good companies grow and prosper.


Kerra Aucoin

Kerra AuCoin Mansfield is the brains and the face behind KA Social Media Consulting, the blog Eat, Drink & Be You and the past Social Media Director for BlogJam Atlantic. Social media comes naturally to Kerra. With a background in Marketing and Human Resources Management, understanding how authentic digital engagement could benefit both customers and companies alike seemed obvious. But while social media might come naturally, it doesn’t come easily to anyone. It takes work. This is where Kerra comes in to connect small business owners and entrepreneurs with their ideal clients in real life, as well as online. Being in business since 2014 Kerra has helped hundreds of small business owners navigate the ever-changing online world. She is also a wife, and a Mom to B.


Kayla Short

Kayla Short, is an award winning Canadian blogger, columnist, and TV personality. Trained as a teacher Kayla loves to inspire confidence in everything she does. As a full time blogger she’s worked with big and small brands alike. As a writer Kayla has contributed to Huffington Post, Fashion Magazine, Flare Magazine, and Profile Halifax to name a few. As a multi-faceted creative, Kayla loves documenting her adventures in food, fashion, beauty and travel with an ever informative lens. Kayla is also proud of her work as a seasoned guest expert for CTV, Global, and CBC. With a commitment to authentic growth she’s traveled from province to province sharing her extensive knowledge for social media, and online marketing. For her continued work and commitment for inspiring confidence, positivity, and kindness, Kayla was chosen as one of Huffington Post’s Top 50 Canadians, and she’s been extremely humbled by her numerous awards from The Coast Reader Choice Awards for “Best Blogger” right here in Halifax Nova Scotia.


Mike Tanner

Mike Tanner writes books, records podcasts, makes videos, does yoga, designs board games, and takes care of kids. He runs a digital agency, One Red Cat Media and is one half of The Adventures of Cat and Bear.





Leave a Reply

Your email address will not be published. Required fields are marked *