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Beginner Branding

Join us for a Special BlogJam Event: Beginner Branding


Beginner Branding is a day of expert-led, hands-on workshops to help you establish a strong brand presence for your small business. Workshops will fill the morning (with snacks and plenty of coffee provided). Participants can head out for lunch at any of the amazing downtown restaurants or feel free to brown-bag it. The afternoon will be dedicated time to co-work or implement lessons from the morning’s workshops with the experts on-site and available for additional questions. 



1) Who You Are Matters: Stories that Shape Us with Ali Breen of Ali Breen Career Coaching

Narrative Career Coach Ali Breen will lead a guided clarification experience, meeting you at the intersection of meaningful work and life. This is concentrated dose of career clarity that builds your storytelling & story listening skills, creates safe space for authentic connection and invites you to explore what’s next with intentional action. Walk away with an elevator pitch and a tangible next step that you’re jazzed to take.


2) Strategies for Success with Tara Jaskowiak of Groundwork

Tara will take you through an exercise that will have you thinking about your top 3 wins (big or small!) and the actions you took to get there. Understanding your patterns of success and identifying your best strategies will help you create a solid business plan. You will wrap up with a goal setting exercise that will allow you to make a plan, based on your own tested and proven strategies. This session will have you digging deep and doing the hard work which will lay the groundwork to re(defining) your brand identity.


3) Your Authentic Presence with Heather Deveaux of This Entrepreneur Life
In order to grow your brand and business, you need information. We often try to make decisions about our customers and ideal clients from our perspective, but building a brand isn’t about us. It’s about our customers. What fuels them? What feels good to them? Learning to be authentic (and yes, authenticity can be learned) provides you with the opportunity to blend what you want to offer and what your customers want and need. Putting yourself out there means you get that valuable information you need to make decisions, drive action, and position yourself as someone who can help. This session will help you identify the strengthen in your messaging and build your confidence in sharing it.


4) Quick & Dirty Content (That Works) with Krista Montelpare of Gather & Echo

You already know that you should be posting thoughtful, relevant content on social media to help tell your brand story, but the idea of planning a content calendar can be daunting. Krista will help you navigate this process with a few easy-to-use tools and tricks to make content planning quick and painless. Woven throughout the day, this session will provide dedicated time, prompts, and guidance so that you can create unique content on-site for your favourite platforms that can be used well into the future of your business brand strategy.




The Hub Downtown, Sydney, NS


4 April 2020 9am-4pm

The cost to attend is $80 per person. Space is limited. Email to register.