Featured Speaker: Katelyn Bourgoin

The Octopus Funnel: Your New Automated Lead Engine

Your would be customers are selfish bast*rds. I’m sorry. But, it’s true. They don’t want to read your white paper, join your newsletter, or watch your sales demo. They just want highly personalized solutions to their unique pains. But how do you create a high-touch customer journey that works at scale? Enter the Octopus Funnel. Come learn how to build automated nurture funnels that take your customers from oblivious strangers to roaring fans.

Katelyn Bourgoin a serial entrepreneur with experience spanning the marketing, tech and hospitality sectors.

Since starting her first business at 25 years old, Katelyn has gone on to found three award-winning companies working with clients like Target and Holiday Inn.

Katelyn’s entrepreneurial journey has been a rollercoaster, to say the least. She was named as one of Nova Scotia’s top 10 young entrepreneurs in 2012, she sold her first business in 2013, she was named as a Forbes Influencer in 2016. And, in 2017, she made the difficult decision to close down her venture-backed tech startup after 3 years in operation.

Currently, Katelyn is working as a growth consultant specializing in CX (customer experience) for early stage startups.

Twitter: @katebour 

Instagram: @katebourgoin 

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