Preserve Panel: Integrity & Influencers: Building Local Partnerships

Atlantic Canada has a unique economy filled with businesses of every size and scale. Likewise, the landscape of influencers and bloggers throughout the Maritmes offers an abundance of individuals who are talented and well-poised to create partnerships with local businesses that can be fruitful and beneficial for all parties.

This panel will feature a discussion on how to build profitable, worthwhile, and fun partnerships, starting here in our own communities.

Meet the Panelists:

Peter Moorhouse

A reformed Ontarian who’s called Halifax home since 2003, Peter Moorhouse is president and CEO for Atlantic Canada’s BBB. His previous career encompassed recruitment, employee engagement and corporate culture development, and economic and workforce development at the local and regional level. He has served on numerous volunteer boards across the region, including Easter Seals, Junior Achievement, and the Atlantic Chamber of Commerce, and in his role as founding chair of Fusion Halifax. He is passionate about ethics in business, for ‘doing the right thing’, and helping good companies grow and prosper.

Website: www.bbb.org/local-bbb/better-business-bureau-serving-the-atlantic-provinces

Kerra Aucoin

Kerra AuCoin Mansfield is the brains and the face behind KA Social Media Consulting, the blog Eat, Drink & Be You and the past Social Media Director for BlogJam Atlantic. Social media comes naturally to Kerra. With a background in Marketing and Human Resources Management, understanding how authentic digital engagement could benefit both customers and companies alike seemed obvious. But while social media might come naturally, it doesn’t come easily to anyone. It takes work. This is where Kerra comes in to connect small business owners and entrepreneurs with their ideal clients in real life, as well as online. Being in business since 2014 Kerra has helped hundreds of small business owners navigate the ever-changing online world. She is also a wife, and a Mom to B.

Website: kasocialmedia.ca

Kayla Short

Kayla Short, is an award winning Canadian blogger, columnist, and TV personality. Trained as a teacher Kayla loves to inspire confidence in everything she does. As a full time blogger she’s worked with big and small brands alike. As a writer Kayla has contributed to Huffington Post, Fashion Magazine, Flare Magazine, and Profile Halifax to name a few. As a multi-faceted creative, Kayla loves documenting her adventures in food, fashion, beauty and travel with an ever informative lens. Kayla is also proud of her work as a seasoned guest expert for CTV, Global, and CBC. With a commitment to authentic growth she’s traveled from province to province sharing her extensive knowledge for social media, and online marketing. For her continued work and commitment for inspiring confidence, positivity, and kindness, Kayla was chosen as one of Huffington Post’s Top 50 Canadians, and she’s been extremely humbled by her numerous awards from The Coast Reader Choice Awards for “Best Blogger” right here in Halifax Nova Scotia.

Website: shortpresents.com

Mike Tanner

Mike Tanner writes books, records podcasts, makes videos, does yoga, designs board games, and takes care of kids. He runs a digital agency, One Red Cat Media and is one half of The Adventures of Cat and Bear.

Website: oneredcat.com

 

 

 

Preserve Panel: We Deserve to Be Paid (Just Don’t Ask Me How Much)

Pricing your work as a creative entrepreneur, influencer, or blogger opens the door for many conversations about fair compensation, valuing our services, and the ever-present offer of “exposure.” The problem is that, unlike nearly every other recognized profession, there are few public resources that indicate an average salary or hourly rate for these types of services.

This panel will throw decorum out the window to pull the much-needed salary conversation out of the shadows and onto the dinner table as we serve up the question: “how much money can you make as a blogger?”

Meet the Panelists:

Ruth Ann Swansburg

 

The founder of Ruth Ann Swansburg & Co., a company focussed on connecting businesses and influencers in Atlantic Canada. This is her passion and it has snowballed from her event, BBLink, co-founded by Michelle Collins, to a social media and influencer management company in the last 6 months. Through her blog at EverythingUnscripted.com, she has created a community resource helping families with frugal living tips, meal planning and making real connections with where they are from. Sharing the highlight reel and the reality “behind the scenes” is what makes her relatable and creates a strong connection with her audience.

Website: www.everythingunscripted.com

Sara MacIsaac

Sara is the creative force, co-founder and no BS truth-talking boss babe behind Dashboard Living and Dashboard Media that she runs with her husband Brent. In the front of the house, they work as travel media and best life advocates aiming to inspire others to go after the life they want and behind the scenes they work with business to create meaningful content strategies that actually convert fans & followers to paying customers.

Website: dashboardliving.com

Nicole Gallant

Nicole has been helping entrepreneurs and small business owners with digital products, to attract qualified customers, for almost 20 years. Her passion is helping and supporting clients achieve thier business goals. In 2015 she opned her own marketing and sales boutique agency. Today she is proud of what she has accomplished and is excited where her path is taking her.

Website: www.smartcatmarketing.ca

Preserve Wellness Session: Suzi Fevens

Social Stretch with Suzi

Join yoga and fitness instructor Suzi Fevens as she leads you through a gentle stretch you can do from your chair to help limber you up after a long day of sitting. While we stretch, we’ll talk about the importance of movement both for our physical health and mental health and how small amounts of movement really add up and can make a big impact in how you feel.

Suzi  is an award-winning fitness, yoga and Zumba instructor, wellness expert, podcaster, blogger and crazy cat lady from the Annapolis Valley. She’s been running her own business for over 10 years and has been blogging since 2010 (if you don’t count her Backstreet Boys Fan Site from the 90’s!). When she’s not working she can usually be found with her nose in a book, on her paddleboard or out looking for the best lattes in the Annapolis Valley (sometimes all three in the same day – but never all at once!).

Website: www.confessionsofafitnessinstructor.com

Preserve Speaker: Kayla Short

Conquering Your Fears of Video

There’s no question video performs better than all other types of social media posts, but it’s also the most intimidating. Whether it’s overcoming being on camera, the sound of your own voice, or video editing: there’s plenty of obstacles that can hold you back! From live video, to Instagram stories, and previously recorded video we will work through it all in this highly-interactive hands-on session. With Kayla’s expertise you’ll get practical advice that you can implement into your social media strategies immediately, so you can amp up your social media with video right away.

Kayla Short is an award winning Canadian blogger, columnist, and TV personality. Trained as a teacher Kayla loves to inspire confidence in everything she does. As a full time blogger she’s worked with big and small brands alike. As a writer Kayla has contributed to Huffington Post, Fashion Magazine, Flare Magazine, and Profile Halifax to name a few. As a multi-faceted creative, Kayla loves documenting her adventures in food, fashion, beauty and travel with an ever informative lens. Kayla is also proud of her work as a seasoned guest expert for CTV, Global, and CBC. With a commitment to authentic growth she’s traveled from province to province sharing her extensive knowledge for social media, and online marketing. For her continued work and commitment for inspiring confidence, positivity, and kindness, Kayla was chosen as one of Huffington Post’s Top 50 Canadians, and she’s been extremely humbled by her numerous awards from The Coast Reader Choice Awards for “Best Blogger” right here in Halifax, Nova Scotia.

Website: shortpresents.com

Preserve Speaker: Duane Jones

Exceptional Pressure

This session will discuss diversity and inclusion from the perspective of a Black immigrant with big goals. It will dig into the pressure one feels to be exceptional, what that means for quality of life, and the creative work that can emerge as a result of this. It will question our societal perception of where we are in diversity and inclusion and suggest how we can move forward.

Duane is the founder of a clothing brand called Art Pays Me, known for designs that comment on social justice and creative empowerment. He’s also host of a podcast with the same name that features interviews with creatives from diverse backgrounds who share their stories and advice. Duane does brand consulting under Glitterati Communications, and is Manager of Records and Information Management for the Dalhousie Faculty of Medicine. To keep his creative muscles active, Duane makes art regularly and participates in gallery and or fashion exhibitions multiple times a year.

Website: artpaysme.com

Preserve Speaker: Tara Jaskowiak

Keep Toss Create: Slowing Down to Speed Up

Creating space for reflection is priceless, especially when you are busy making decisions, taking chances, growing, and scaling your blog/business. Using the Keep/Toss/Create method, I’ll nudge you to be really intentional about what you want to accomplish and give you time to pause and plan it out. You’ll think about what you want to keep doing, what isn’t working for you, and finally what you want to do or create once you get home from the retreat.

Tara of Groundwork helps business owners find clarity and direction in their work and life. Through one-on-one or group coaching and workshops, Tara can help you organize, prioritize, and strategize to move your business forward. In this session Tara will share her Keep/Toss/Create method to nudge you to be really intentional about what you want to accomplish. Take this time to pause and plan it out so you can leave the retreat feeling motivated, organized and inspired to get things done.

Website: www.thegroundwork.ca

Preserve Speaker: Jessie Harrold

From Blog to Book:  How to Unearth Your Inner Author & Share Your Message with the World

Join author and longtime blogger Jessie Harrold for an experiential workshop that will support you to bring your book dreams to life! Explore the message you have to share with the world, the pragmatics of what it takes to structure and write a book, and how to navigate the worlds of indie and traditional publishing. Whether you’ve got a first draft on your hard drive or you’re not even sure you want to write a book, this workshop will help you find clarity and courage in your next steps. Come prepared to brainstorm, bust some self-doubt, learn a lot, and have fun while you’re at it.

Jessie Harrold is a women’s mentor, coach, doula, and author of the book Project Body Love: my quest to love my body and the surprising truth I found instead. She holds degrees in Neuroscience and Health Promotion, and her qualitative, story-based research on women’s experiences navigating health and well-being has won multiple awards and been published internationally. Jessie has been blogging weekly for over seven years, and her writing has been featured in Explore Magazine, Mind Body Green, Inspired Coach Magazine, International Doula Magazine and countless other media outlets. Jessie lives in an oceanfront cottage in Eastern Canada where she raises her children and tends to her land.

Website: www.jessieharrold.com

Preserve Speaker: Tonya Darlington

Delegate & Breathe: Find the Courage to Ask for Help and Start Looking After You

With over twelve years of experience in executive assistant support roles, Tonya understands that managing a business, whether that be a large organization with a whole team or a home-based blog of one, requires support. Tonya also knows that we can better care for our business and ourselves when we find the courage to ask for help. In this session, Tonya will walk you through the steps needed to delegate and breathe. With her unique Task Tracker Tool, she will help you identify areas of your business that you can hand off, discuss how to find the support needed, and what this investment in you and your business can look like. She also will provide tips and tools for creating space to come up for air and start better looking after you (now that you have help in managing the daily details).

Tonya is a lover of all things “east coast” and is grateful to be managing two local businesses, a virtual assistant & consulting company as well as a driving School, from her Lawrencetown, Nova Scotia based home. She spends her days providing support and consultation to other dedicated entrepreneurs who are ready to delegate their daily activities and start focusing more time on looking after themselves – an incredibly important piece for every successful business owner. Tonya also enjoys working on her “My Retreat Journey” passion project, walking the beaches with her dog Lucy, and planning her family’s next trip.

Website: tonyadarlington.com

Preserve Speaker: Ashley MacInnis

Is Your Voice in Key?

Singers, voice actors, and announcers spend hours, days, months – heck, YEARS, working on and perfecting their voices through practice, trial, and error. What about writers? Establishing your brand voice is as important to writers and brands as singing in key is to Beyonce – and I think we can agree, Beyonce knows what’s up. Understanding that our written voice requires as much training and practice as singing our scales or arpeggios is key (PUN INTENDED) to establishing a strong and recognizable brand voice. Then there’s the added challenge of switching key to match the tune (SORRY – I can’t stop myself) of our clients’ through sponsored posts or advertising campaigns. Learn how to establish your brand voice – or maybe just hit a new note – to bring more of you to your writing.

Ashley is a marketing manager with a blogging habit. She’s been rocking the “mommy blogger” badge since her son’s birth in 2010, and has the propensity to get a little feisty from time to time. She’s a storyteller by nature and was recognized by the Canadian Online Publishing Awards for Best Use of Social Media in 2015. When she’s not helping clients nail their branding and launch campaigns, Ashley can be found teaching cardio box classes, practicing Pilates, freezing her butt off in a hockey rink somewhere, singing in her car, or enjoying a beer with her partner and dog.

Website: imashleymi.com

Preserve Speaker: Angela Harris

Creating Community to Make an Impact

Angela Harris, Founder of Work of Heart, will discuss how to build an engaged community and, more importantly, how to make a difference while doing it. She will cover the role of making real connections and of being vulnerable in the ever-changing world online. Angela will share stories of her experiences with people and businesses both online and offline as the Work of Heart community has grown. This will be a thought provoking workshop meant to help you reflect and to step outside your comfort zone. In the same way that Angela encourages people to follow their hearts, she will help you dig deep and to think about the impact you’d like to make in the world.

Connector, relationship builder and coach, Angela Harris is the award winning founder of Work of Heart, a business and movement created to empower and inspire people to be their best, to do their best and to live their best life. Angela started her career as an Athletic Trainer in the Canadian Football League, because of her passion for sports and partly because so many people told her she couldn’t do it as a female. Over the last 25 years, Angela has had the privilege to impact hundreds of athletes and people in pursuing their goals and dreams. Her mission in life is simply to make a difference…every day.

Website: www.WorkofHeart.me