Featured Speaker: Chantal Routhier

How Storytelling Will Transform Your Business

Creating amazing content and knowing how to deliver can be a challenge. Chantal will walk you through how to create content that resonates. By sharing questions you need to ask yourself before every post. Tips on best ways to stay authentic and how to attract your ideal audience, and why your story matters.

Chantal is a Halifax based photographer. A self-proclaimed wild child of the East Coast, she loves adventures and laughter. She has been named Most Inspiring Wedding Photographers in Canada for 2015 & 2016,  and featured in People, Women’s Health, 100 Layercake, Phoblographer and numerous other international publications. What she loves is connecting most with inspiring people, a camera is how she shares their story with the world.

Instagram: @chantalrouthier

Facebook: www.facebook.com/chantalrouthierphotography

Featured Speaker: Erin Trafford

Blog with Passion: What I Wish I’d Known Before I Started my Blog

Participants can expect to be taken on a journey through all the “mistakes” Erin made while building her blog to what it is today. The hope is that being open and honest about stumbles will help you avoid them along your path to blogging goodness. From understanding when to take a technical leap, to knowing her true value when negotiating with sponsors, to blog design, content planning and more – Erin will highlight the five key things she wishes she’d known before becoming a blogger.

Erin Trafford is the creative force behind DIY Passion; a home and lifestyle blog established in 2012 and based in Eastern Passage, Nova Scotia. Over the years, DIY Passion has developed a solid readership of tens of thousands each month. Erin tackles projects from major renovations, small home updates, simple decorating and more. With a strong social media presence and a weekly videos and Facebook Live updates, DIY Passion is a go-to resource for all things “home.”

DIY Passion has been featured around the Internet in dozens of online publications, including About.com, HGTV.com, Apartment Therapy, Hometalk, Better Homes and Gardens and more. As a blogger and influencer, Erin has worked with large Canadian and American brands such as The Home Depot, Minwax, Ryobi Power Tools, DAP, Wicker Emporium, and Atlantic Credit Unions to name a few. Most recently, DIY Passion was nominated for The Coast’s Best of Halifax Awards. Erin also recently launched a podcast called In The Storyhouse that digs into the complex relationships between bloggers, readers, brands, marketing agencies and more.

Facebook: facebook.com/diypassion

Twitter: @DIY_Passion

Instagram: @diypassionblog

Featured Speaker: Tiffany Thornton

Travel Writing Tips

Have you ever wondered what it would be like to be a Travel Writer? Seeing your word in print from glossy magazines to newspapers. Learn the basic steps to getting your foot in the door of Travel Writing, and how to get noticed in a highly competitive market.

Tiffany Thornton is a travel seeker and word wanderer, who loves capturing memories through her journeys, writing about them and watching the written word unfold into stories. Her travel stories have been published in USA Today, Globe and Mail, Toronto Star, West Jet magazine, Canadian Traveller and many more. Tiffany is a contributing writer on National Geographic’s book ‘Journeys home’ available in book stores and online throughout North America.

Instagram: @spinthemap

Instagram: @northamericantraveller

Twitter: @NA_Traveller

Shelter Nova Scotia

For the Love of Blogging

BlogJam Atlantic was created to help cultivate an inclusive community of like-minded individuals that shared a love for blogging. When we brought our idea to fruition three years ago we had no idea how fast and how big we would grow. To say thank you to our expanding community we decided to partner with Shelter Nova Scotia to help spread some love and goodwill.

We Cannot Do It Alone

If you have ever faced a difficult time in your life you will no doubt know that helping hands become very important. Shelter Nova Scotia supports people in times of crisis and transition through residential, trustee and outreach programs. They operate 6 facilities in HRM providing a night of rest for up to 159 people per night to those who are in crisis or transition.

BlogJam Atlantic has invited Shelter Nova Scotia to our event on November 5th, to help collect monetary donations and personal care items. They are always looking for new socks, water bottles, deodorant, razors, toothbrushes, bus tickets, facecloths, shampoo, and conditioner.

From My HOME to Yours

When BlogJammers bring along one of the above items or make a monetary donation they will be entered to win a prize pack from My HOME Apparel. When you arrive at the event be sure to find one of our volunteers (they will be decked out in My HOME Apparel shirts) and they will happily accept your donation and make sure your name gets entered into the draw. Let’s show our community how awesome we are. Big kudos go out to My HOME Apparel for partnering with us to help make this happen.

How You Can Help Right Now

Listen, we get it. Sometimes we are not in a position to donate all that we would like to give. But there is another way that you can help make a big difference. In fact, Shelter Nova Scotia could use your support right now. They have entered the AVIVA community fund competition to win $100,000 for a new kitchen at Metro Turning Point. You can find more information here. Or find them on Facebook or Twitter. Take a few seconds, make a few clicks and before you know it, you will have made a difference. The deadline for voting is October 19, 2017.


Featured Speaker: Mel Hattie

How To Create a Business Plan for Your Blog

Here you’ll learn what a business plan is and how to put one together to help turn your blog into a business, or if your blog is already a business, help you focus your efforts. That includes brainstorming your executive summary, coming up with an elevator pitch, putting together income streams, looking at your costs, and figuring out your market. Designed as a workshop — bring your paper and pens! Slides will be available for download afterwards.

Mel Hattie is an award-winning photographer, tea sommelier, and travel journalist based in Halifax, Nova Scotia. Her work has been published by the CBC, Photographers Without Borders, the Globe & Mail, the Guardian, Post and Courier, The Coast, and Anthony Bourdain’s Roads & Kingdoms. On her blog, Mel Had Tea, she travels the world in search of the best cups of tea.

She holds a Master in Journalism New Ventures from the University of King’s College and works as a digital Content Marketing Manager for VERB Interactive in Halifax, Nova Scotia, working with travel clients and destinations around the world, leveraging the power of the internet to drive measurable business results.

Twitter/Instagram: @melhadtea

Facebook: MelHadTea

Featured Speakers: Elisha & Elyssa Fernandez

  • Be Authentic in your Content in 3 Simple Steps

In this empowering, high energy session, BlogJam attendees will learn:

– The 3 Ways to Being Authentic On and Off-line

– How to tell your WHY Story to Connect to the Audience

– How to Deal with Critics Easily and Effectively

– 3 Powerful Attitudes that Help you Relate to the Audience

– Practical Ways to Deeply Connect with your Target Audience

BlogJam attendees will leave with a clear understanding of why and how they can write authentic content so they can start helping those around them and make a BIG difference in the world!


Elisha is a homeschooled 15 year-old, and a passionate best-selling author, artist, entrepreneur, and speaker. Elisha lives in Fort Worth, TX with her family and she loves spending time with them. She wrote I Love ME! at age ten, because she loves helping other kids become bullyproof, love themselves, and be the best they can be.


Elyssa is 14 years old. She enjoys being an entrepreneur, best-selling author, speaker, artist, and coach. She is homeschooled, and her greatest coach and mentor is her mom, Elayna Fernandez. Elyssa became a vegan at age 7. Elyssa teaches children to love themselves and have self-confidence through her books, blog posts, and artistic expressions.

Social handles: @WhollyART on Twitter, Instagram, Facebook, Pinterest, and YouTube

Featured Speaker: Crystal Picard

Kick-Starting Your Content Strategy Workshop

In this 30-minute workshop style presentation, you’ll receive a quick-start worksheet that will help simplify the process of niching down so you can cut through the planning paralysis of starting a blog and spend your time writing content instead. 

After this workshop, you will walk away with an understanding of how to develop a buyer persona, quickly generate post ideas, develop a sales funnel around your blog and plan your content distribution to get the most out of every post.

Crystal Picard is a graphic designer & digital marketer based out of Halifax, Nova Scotia. She works one-on-one with small business owners who are looking to take their digital presence to the next level. Whether it’s developing a sales funnel or just the graphics to make their campaigns pop – Crystal’s hands-on experience brings creativity to the forefront of content marketing.

Twitter: @crystalpicard

LinkedIn: @crystalpicard

Featured Speaker: Kayla Short

How to Avoid Burnout

Whether blogging is your full-time job, or your ever demanding side hustle it’s REALLY easy to burn the candle at both ends when you are a one (wo)man marching band. Let’s talk strategy, and boundaries, so you can get back to taking over the digital world.

Kayla Short is an award-winning lifestyle blogger that focuses on food, fashion, beauty, and travel. In addition to maintaining the Short Presents brand, Kayla is published fashion writer, franchised contributor to the Huffington Post, style panelist for Fashion Magazine, and sought after on-air lifestyle expert. Chosen as one of Huffington Post’s top 50 Canadians, Kayla is most humbled to win Best Blogger in the Coast Awards. Having routinely attended fashion weeks, and events in bigger cities Kayla is always looking for ways to support our industry growth right here in Atlantic Canada.

Instagram: @shortpresents

Twitter: @shortpresents

Facebook: Shortpresents

Snapchat: Shortpresents

Youtube: Shortpresents

Featured Speakers: Heather Clarke and Lori Byrne

“You’re So Creative!” Fostering Creativity When it Feels Like You’re Faking it

Just because it’s your job to be creative doesn’t mean you have an endless fountain of good ideas — and the motivation to execute them! How can you nurture your creativity so there’s enough for your home, family, blog, sponsorships and even your “day job” without feeling like it’s forced?

Heather Laura Clarke of Heather’s Handmade Life is an award-winning journalist, columnist and blogger. She grew up in Halifax and moved to Truro with her husband, son, and daughter to channel her inner Laura Ingalls Wilder. She writes for publications across North America, and is best known for her popular DIY home decor column in The Chronicle Herald. As a blogger, Heather works with top brands like Kent, Atlantic Fabrics and Ryobi tools to encourage people to paint, build, sew and create their very own handmade life.

Heather on Facebook: @HeatherLauraClarke

Heather on Instagram: @HFXHeather

Heather on Twitter: @HFXHeather



Lori Byrne, of Farm Fresh Style, is an interior designer by day, and a mom & wife, a creative, a blogger, and a writer by night and weekend. Her artist grandmother, whom her eldest is named after, is her biggest inspiration. She lives on an acreage in rural North Shore Nova Scotia where they take their sassy pony for walks, create beautiful messes in the studio and where they love hard. She loves to create, whether it’s through upcycling furniture, photographing their life, writing a story or baking a yummy treat to share. Lori’s life is best summed up by this goal of hers — creating a country life in full colour. 

Lori on Facebook: @StyleByFarmFresh

Lori on Instagram: @FarmFreshStyle

Lori on Twitter: @FarmFreshStyle

Featured Speaker: Sandra Currie-Samson

The Next Step: Turning Your Blog into A Course

The purpose of this session is to provide an opportunity for participants to discover how to share what they know with a larger audience to grow their business and increase their impact on others. During this session, we will discuss the value of creating a course from your blog, discover 5 questions you can use to design your course, and explore different techniques to engage, teach, and motivate your audience.

Sandra Currie-Samson is in the business of helping entrepreneurs and business leaders become masterful teachers so they can brilliantly engage their audience by understanding what motivates the adult learner and how to effectively achieve their desired outcomes.

She is a student of lifelong learning and her passion for learning is infectious allowing her to be an energetic and enthusiastic educator, trainer and facilitator – and she loves to help others be the same!

As a learning and development consultant with a M.Ed. in Studies of Lifelong Learning she has designed and facilitated training sessions for hundreds of participants. As well, she has led training on million-dollar technology implementations working with many large professional firms. Sandra is also an instructor in the Certificate of Adult Education at the College of Continuing Education, Dalhousie University.

Twitter: @sassysolutions

Facebook: sandracurriesamson1

LinkedIn: sandracurriesamson

Website: sandracurriesamson.com